Instagram’s Shoppable Reels: Turning Scrolls into Sales
Are you a business owner, marketer, or influencer looking to expand your reach and increase your sales? If yes, then you must have heard about Instagram’s latest feature, Shoppable Reels. The social media giant has taken a step further to help businesses and creators monetize their content and boost conversions. With the integration of Instagram Reels and Shopping, the scrolling experience has turned into a seamless shopping experience. In this article, we will dive deeper into Instagram’s Shoppable Reels and how it’s turning scrolls into sales for businesses and creators. So, let’s get started!
The Rise of Shoppable Reels
Instagram Reels, the short-video feature launched in August 2020, has become a hit among the users. With over 1 billion active users, Instagram has become a hotspot for brands and businesses to reach out to their target audience. The launch of Reels has enabled creators to showcase their creativity and entertain their audience in just 15 seconds. And now, with the latest addition of shopping tags, Reels has turned into a potential selling platform.
What are Shoppable Reels?
Shoppable Reels are essentially Instagram Reels that allow creators and businesses to tag their products directly in the video. Viewers can see the product details and prices by simply pressing the “View Products” button. They can also click on the “Shop Now” button to be directed to the product page on the brand’s website. This seamless integration of entertainment and shopping makes it easier for users to discover, shop and purchase the products they see in the Reels.
Benefits of Shoppable Reels
Increased Engagement
One of the significant benefits of Shoppable Reels is the increased engagement it offers. According to Instagram, Reels are responsible for 27.8% of total reach on the app. By adding shopping tags, brands can capture their audience’s attention and increase their time spent on the platform. Reels are also prominently featured on the Explore page, and with engaging content and products, brands can reach out to a wider audience.
Boost in Conversions
With Shoppable Reels, businesses can directly link their products to the post. This makes the buying process effortless and convenient for the customers. Viewers can easily click on the “Shop Now” button and be directed to the product page on the brand’s website. This streamlined shopping process leads to an increase in conversions and boosts sales for businesses. In fact, Instagram reports that 70% of users go to a business profile or website after seeing a product on Instagram.
Increase in Reach and Brand Awareness
With the rise of social media influence on buying behavior, businesses can tap into a bigger market by leveraging Instagram’s wide reach. With Shoppable Reels, businesses can reach out to their target audience, generate brand awareness, and increase their reach. As Reels are shareable, interesting and engaging content can further expand the brand’s reach, resulting in more potential customers and sales.
How to Create Shoppable Reels?
Creating Shoppable Reels is relatively easy and straightforward.
Step 1 – Switch to a Business or Creator Account
In order to use the Shopping feature on Instagram, you must have a business or creator account. If you already have a personal account, you can easily switch by going to your profile settings and selecting the “Switch to Business Account” option.
Step 2 – Set Up Your Instagram Shop
In order to tag products in your Reels, you must have an Instagram Shop set up. You can do this by going to your profile and clicking on the three lines in the top right corner. Then select “Settings” and go to “Business” and then “Shopping”. Follow the steps to set up your Instagram Shop.
Step 3 – Create a Reel
To create a Reel, open the camera on the Instagram app and select the Reels option. You can either record a 15-second video or upload a pre-recorded video from your camera roll.
Step 4 – Add Shopping Tags
After creating your Reel, tap on the “Tag Products” option before sharing it. You can then search for the products you want to tag and select up to 5 products in each video.
Step 5 – Share Your Shoppable Reel
Once you have selected the products and added their respective tags, share your Reel as you would share any other post. Voila! You have successfully created your first Shoppable Reel.
The Bottom Line
Instagram’s latest feature, Shoppable Reels, has opened up a whole new world for businesses and creators. With the merging of entertainment and shopping, brands can now connect and engage with their audience on a deeper level. Shoppable Reels are not only increasing conversions and sales, but also providing brands with a wider reach and brand awareness. So, if you haven’t already, it’s time to start creating Shoppable Reels and turn your scrolls into sales.
