When it comes to shopping, there has been a major shift in consumer behavior in recent years. Gone are the days of solely relying on the big brands for our retail needs. Instead, we are seeing a rise in the popularity of localized shopping, where small brands are beating giants in the industry. This trend […]
Thrifting has become a popular trend in recent years, with more and more people opting to shop for secondhand items rather than buying new. But what many may not realize is that thrifting is not only good for the planet and your wallet, but it also has a significant impact on the fashion industry. The […]
Dynamic pricing has become a popular strategy for businesses to maximize profits in today’s digital age. With the rise of e-commerce and online shopping, companies are constantly looking for ways to optimize and increase their revenue. One of these methods is dynamic pricing, where prices are not fixed, but rather fluctuate based on various factors […]
Climate change is one of the biggest challenges facing our planet today. As individuals, we can make small changes to reduce our carbon footprint, but businesses also have a responsibility to be more climate-conscious. This is where logistics, the process of managing the flow of goods and services, comes into play. Traditional logistics methods rely […]
Imagine stepping into a virtual fitting room and trying on clothes, without having to leave the comfort of your own home. Thanks to advancements in augmented reality (AR) technology, this has become a reality for many online shoppers. With the rise of e-commerce, consumers are turning to online retail for convenience and variety. However, one […]
In recent years, online marketplaces have become one of the top ways for people to buy and sell goods. But with big players like Amazon and eBay dominating the space, it seemed like there was little room for competition. However, with the launch of Facebook Marketplace 2.0, the social media giant is looking to take […]
Did you know that the clothes you wear could potentially be exposing you to dangerous chemicals? While it may not be at the forefront of our minds when shopping for garments, the reality is that many apparel items contain harmful substances, including per- and polyfluoroalkyl substances (PFAS). These so-called “forever chemicals” have been linked to […]
When it comes to influencer marketing, the debate on whether micro-influencers or celebrities are more effective in winning audience trust has been a hot topic in recent years. On one hand, we have the familiarity and mass appeal of celebrities, but on the other hand, we have the authenticity and relatability of micro-influencers. In a […]
In recent years, the term “metaverse” has gained significant attention in the tech world. Coined by sci-fi writer Neal Stephenson in his 1992 novel “Snow Crash,” the metaverse refers to a virtual world where people can interact, work, and play as digital representations of themselves. However, the metaverse is no longer just a fictional concept. […]
With the rise of messaging apps such as WhatsApp, Facebook Messenger, and WeChat, social media has become a powerful tool for businesses to reach and engage with customers. However, there is a hidden form of social activity that is not easily tracked or measured – dark social. In this digital age, consumer purchasing behavior has […]